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How to find the right person to help with your businesses social media marketing?

April 19, 2013

Almost everybody engages in social media. It is a fact. Grandma is now to Facebook and uses Pinterest to organize the information she has gathered on quilting and crafts. Uncle is on Linked In for his business but enjoys HubPages on the weekend. Mom and Dad are now "hanging out" with Google+ and tweeting real time with Twitter. And the youngsters are now meeting people all over the world through all the platforms.

Truth is, everyone's lives are touched in one way or another by social media. Either you love it or you hate it (just like anything else). It is part of our culture now and there is no going back. So for those of you who are still trying to grasp the concept of this new way of communicating, how do you get the trusted help you need to get started?

If you are using it for personal motives there is most likely a loved one near by who can lead you along the way. Start with the youngest family member and ask them for help. They most likely know how to help you. If that does not work, there is a plethora of classes and workshops to help you.

If you are planning this to integrate into your business, there are a number employees who could help, but do they have the time? You could also hire an intern, a consultant or a virtual assistant to help you. With the abundance of professionals who strive to keep up with this ever changing industry, how do you know you have hired the right one?

You don't, really. You are taking a leap of faith just as you do when hiring new employees. Businesses are like people, as they are all different. Each business has their own needs just as humans do. Businesses have their own image, just as humans do. And more so, businesses have their own "personality", just as humans do.

My advice to you is to research and get to know each prospective professional, just as you would before buying a car. You are not likely to find the perfect make and model at the first dealership you visit so ask around, test drive and think the decision over.

Ask the appropriate questions...

  • How long have you been doing social media?
  • What is your favorite social media platform for business and why?
  • Do you enjoy marketing with social media?
  • What are your views on sharing information on news and tragedy?
  • Do they seem to know your business and/or industry?

Watch what they are doing on their own profiles and pages...

  • Are they positive? Negative?
  • Do their ethics seem to jive with yours?
  • Do they operate with good online etiquette?

And you must ask around...

  • Do they have testimonials and/or been referred to you by another trusted business person?
  • Have they worked with other businesses with in your industry? Do they have a portfolio?
  • Do their business references pan out?

After talking with many people I have come to one conclusion; finding a professional to help you with your businesses social media is like finding an accessory to go with your outfit, you have to try a few out to find the one that fits with what you already have going on.

Do you agree?

Thanks for reading,

Sarah

 

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